The old ways aren’t cutting it anymore.
Times have changed and today’s automotive culture demands a new business formula.
Maybe business is OK but you’ve noticed a drop in your profits, but you can’t put your finger on the problem.
What’s the problem?
Here are the issues that are forcing the need for change:
- The quality of vehicles has improved to such a point that cars just don’t break down as often.
More marketing is not bringing in customers.
- Dealers have become top competitors by offering attractive leases with free maintenance included in the first few years of ownership.
- The interval between routine maintenance visits is longer in today’s vehicles.
- Replacement-part profit margins have dropped as much as 50 percent because the parts are cheaper.
- Customers don’t want to pay for diagnostics, which may lead to customer unhappiness and underbilled parts or labor.
How do we fix this?
Another issue that’s come into play is the distrust that many people have for auto mechanics. Everybody knows that many consumers do not trust auto mechanics.
I was fuming last week while watching a prime time commercial from some OBD-II vendor, pitching their product as protection against mechanics ripping off consumers!
But then you read polling that ranks us just above bankers, actually, but far below nurses and teachers.
The reason is simple:
People can’t look at their vehicles and tell what’s wrong with them.
They’re completely at our mercy and they’ve probably been burned at some point.
Just hold on – there’s a way to get your customers to have confidence in you.
How can we fix this??
How can all these challenges be overcome?
Is there a way to earn the trust of your customers while battling lower profit margins, competitive dealerships, and the need for more effective marketing?
The answer is to shift the focus of your business model from fixing to maintenance.
Of course, you’ll still do repairs, but in order to be successful, you have to take the reality of the industry into account.
Adjusting your business model will give your profits a huge boost.
Investigate how predictive analytics AI identifies all maintenance needs hidden in your service history, automatically.
Request a FREE 30-day trial today to allow us to show you how the hidden service history in your management system can be transformed into the best maintenance selling tool your shop has ever used. With a click of a button, you will instantly see thousands of dollars in missed sales opportunities. Your FREE trial is NO risk, NO up front payment, NO Commitment to buy.
eServiceIntelligence "Auto Care Made Easy", previously licensed and distributed under the Mitchell1™ and Snap-On™, adds machine intelligent CRM that mimics service-writer maintenance tracking. It is designed for automotive service computer systems like Mitchell1 Manager™/Shop Key™, R.O. Writer™, AllData™, MaxxTraxx™, Costar™, Lankar™, PACE Yes™, NapaTracs™, and others. No data entry required.