Attracting Customers starts with focus
Tracking recurring automotive service needs is time consuming

ATTRACT

Let’s face it: Most consumers aren’t actively looking for your company’s name. More often than not, they’re looking for a solution that satisfies a particular need they have, and will discover you either by accident or because you have a great strategy in place that attracts new website visitors.

Discover how SI Auto Pro can grow your business

Discover how SI Auto Pro can grow your business

 

You have a good location, great techs but car count is horrible. You have tried everything, and blew past your budget without adding any new customers. We may want everybody to know about us, but we can pay for that. So let’s narrow the targets to only drivers you really want.

Here’s a customer acquisition example: owners of Lexus, Mercedes, and BMW. You also want diesel and hybrids within 5 miles of the shop. At $0.29 per address for 12 month use, it’s cheap and smart. Now you can spend a dollar for a digital postcard printing that merges images and text based on the addressee. Digital printing allows a message such as ‘We’re your independent BMW dealership alternative’ and a BMW graphic to convey info they need. The system swaps graphics and messages on the fly. For lost customer recovery within SI, you can select those that visited the shop at least two times but have not returned for service in 18 months. This lost customer can be emailed instantly with optional postcard follow-up. The SI targeted list includes 28 service-need pre-canned campaigns, like all synthetic LOF or brakes that are past due.

 

Get Noticed

Giving readers valuable content is the fastest way to get them to know you. You see, buyers of automotive service and repair are not looking for your company. They may not know you exist. What they’re looking for are answers. Answers to questions you can answer ahead of time. For example, put together an automotive check list for college students to fill in before they take off across the country. Or how about a teen-driver’s safety checklist of 15 most important traffic safety tips. If it’s informative and you add a bit of humor, you may have a often-downloaded list, free by email to the recipients inbox.

 How to get noticed

 

Get Noticed

The search for a good mechanic happens long before the need for service arises. The way to become one of the top choices in automotive services often happens through our actions in our community, social and sports programs we get involved in or that weekend teen-driver education series that was so much fun for all involved. Customer acquisition example: Lexus, Mercedes, and BMW owners. You also want diesel and hybrids within 5 miles of the shop. At $0.29 per address for 12 month use, it’s cheap and smart. Now you can spend a dollar for a digital postcard printing that merges images and text based on the addressee. Digital printing allows a message such as ‘We are your independent BMW dealership alternative’ and a BMW graphic to convey the info they need. The system swaps graphics and messages on the fly. Lost customer recovery: Within SI, you can select those that visited the shop at least two times but have not returned for service in 18 months. This lost customer can be emailed instantly with optional postcard follow-up. The SI targeted list includes 28 service-need pre-canned campaigns, like all synthetic LOF or brakes that are past due.

 How to get noticed

Get the FREE eBook!

Shops are scrambling to find marketing that works. Learn why and how the biggest names in CRM's are failing to deliver a return on investment.