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Shops are scrambling to find marketing that works. Learn why and how the biggest names in CRM's are failing to deliver a return on investment.
Why Automotive CRM’s Fail To Deliver ROI
The automotive CRM (customer relations management) should keep my customers informed and:
- Increase my car counts.
- Deepen my customer loyalty.
- Increase my work order averages.
So why is CRM failing to deliver? Vehicle owners are overwhelmed with interruption marketing like generic service offers, “inaccurate” recommendations, spam, and solicitations from your competitors. Here’s what to do about it.